Door and window enterprises pay attention to brand

2022-07-22
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China's door and window industry has entered a full period of development. With China's economic development gradually entering a new normal period, the development of real estate, home building materials, door and window industry has slowed down, and China's door and window industry is also facing the dilemma of overcapacity. However, overcapacity mainly comes from the severe homogenization caused by the relatively low occupational threshold of doors and windows, but this does not mean that the cost needs of door and window commodities have been met, and the shopping malls of doors and windows are still infinite

1. Break the bottleneck of overcapacity

in the face of entering the "bottleneck period" in the production of this kind of door and window goods, there is also a "bottleneck effect" in the investment attraction of doors and windows. If you allow the result of this "bottleneck effect", and the situation of the "bottleneck period" cannot be eliminated, for a long time, the door and window enterprises will be mentally slack and have a kind of inertia, which will make the previous achievements of the investment attraction of doors and windows be wasted. To achieve final success, we must quickly adopt countermeasures

2. Store the strength of e-commerce development

now the sale of doors and windows is mostly concentrated in building materials malls and self-supporting stores, and the Internet + ideological e-commerce channel is gradually expanding, which also leads to the lack of doors and windows in this channel, delaying the progress of the popularization of door and window commodity malls. Guanhao doors and windows believes that the door and window enterprises with small strength and low brand awareness have to be daunted under the premise of high fees in the stores. It can be said that the investment promotion of doors and windows and the development of e-commerce are still in the period of lack of energy accumulation. As long as the lack of energy to carry out the accumulation is completed, door and window enterprises may rely on the spring breeze of e-commerce to relieve the bottleneck, and then bring a series of chain effects of the door and window profession to form a new face

3. Arousing the needs of real shopping malls

now, many door and window enterprises usually only pay attention to how to grab the "cake" of shopping malls, and ignore whether they can make the "cake" of door and window shopping malls bigger. They only pay attention to making concessions on the quotation of doors and windows to attract consumers, but forget to develop unconscious characteristic spending groups. With the development of the door and window industry, consumers' purchasing habits are becoming more and more rational. The quotation of doors and windows is no longer just a point of need. Although the price reduction of door and window shopping malls can drive sales to a certain extent, the real needs of door and window shopping malls are difficult to be aroused, which means that door and window enterprises may fall into a bottleneck

therefore, the Xiaobian of Guanhao doors and windows believes that how to make decision makers of door and window enterprises pay attention to the "brand" effect has become one of the keys to attracting investment for doors and windows. Under the guidance of endless door and window shopping malls, breaking the bottleneck of production capacity has greater significance for door and window brand enterprises

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